Identity Design, UI Design
In line with the information about Wordmark’s users and the message it wants to give, a humanist font family was preferred. The Pensum family with both sans-serif and display serif fonts was our choice. The expressive humanistic stance of its skeleton is very suitable for the project and harmonizes well with the identity.
The color palette was also designed to reflect the warm and humanistic personality of the new identity, and to integrate well with the interface of the application.
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