Approach

We believe in a rational design process where decisions are based on objective reasons that emerge from the project brief and that can be articulated in meaningful and productive discussions. We take a creative problem-solving and system-constructing approach with little room for personal preferences.

Communicating effectively and gracefully is the key in every step of the design process: in constructing an accurate brief, in agreeing about the expectations of both sides, and in presenting, evaluating, and developing the design solutions. We value long-term partnerships where each party respects and learns from the other’s experience and expertise.

In our experience, good ideas don’t necessarily require magical moments of inspiration; they can be produced with hard work. We choose not to have a signature visual style but to take shape according to the criteria of the project, while always staying true to the principles of visual design and typography.

We are visual engineers with creative methods.

Services

We offer our design services for a number of situations where communication, interaction, or exploration is established in visual ways, including:

Identity Design
A brand, institution, etc. expressing its identity in all parts of its visual presence, from its logo and stationary to other print and digital items

Editorial Design
A publication (books, catalogs, magazines, newspapers, etc.) communicating its content and its own identity to its audience

Web/Interface Design 
A brand, institution, etc. or an application expressing its identity and visually interacting with people through its website or another digital interface

Information Design
Complex (scientific, statistical, etc.) information being visualized to enhance understanding and communication 

Poster Design
An event making its first contact with its target audience via posters, flyers, social media images, etc.

Type Design
A unique, custom-made system of letters functioning as a distinguishing element in a project or as part of a visual identity

Packaging Design
A product giving an idea about its content, its quality, and its audience through the visual properties of its packaging

Environmental Graphics & Signage
Physical spaces hosting a visual identity and visual/textual information and guiding people with signage systems

How we work

Introduction

We get to know you and your project. After coming to an agreement on the budget and the timeframe, we collect as much information as we can about the project, your perspective, and your expectations. This brief gives us the references and the reasons which will guide us in our journey.

Exploration

We enter into an intense period of exploration where we brainstorm conceptual and visual ideas based on the information we have. We choose the best ones among them, keeping a spectrum of different types of approaches, and develop them up to a point where they reveal their strengths.

Formation

We present our solutions to you along with our rationales behind them. Together we evaluate the alternatives, decide on a direction and keep working on it in order to achieve its full potential. Throughout this stage, we always try to make sure that all decisions are based on the brief and the objective criteria embedded in it.

Production

Once the visual concept fully matures and all the main elements of the system are in place, we design the various items required for the project so that everything is part of a harmonious family.

Clients

Partners

Emre Parlak
Designer, Founding partner

Master’s degree in Visual Communication Design (Sabancı University, 2011), Bachelor’s degree in Visual Communication Design (Yeditepe University, 2007).

He focuses on identity design, type design, and UI design.

Emre lives in Brooklyn New York and likes to take long walks with IDM in his ears. He consumes organic food in the hope of living longer.

Deniz Cem Önduygu
Designer, Founding partner

Master’s degree in Visual Communication Design (Sabancı University, 2010), Bachelor’s degree in Industrial Product Design (Istanbul Technical University, 2008).

He focuses on information design, identity design, and editorial design.

Cem likes to understand things and to make them more understandable. He lives in Istanbul and feeds on large amounts of chocolate.

Contact

To discuss a project or collaboration feel free to get in touch.

Send us an e-mail: fevkalade[at]fevkalade.net

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Check out our blog (in Turkish).

All work © 2024 Fevkalade.