Client
Sabancı University

Industry
Academy

Services
Identity Design, Print Design, Editorial Design

Year
2019

Since 2005, Sabancı University administers an international research award, in honor of the late Sakıp Sabancı, in order to encourage research on all aspects of Turkish culture, society and politics, and to uphold distinguished examples of fresh research.

In 2019, we worked on the rebranding of the Award. The below quote by Sakıp Sabancı was the starting point of the conceptual and graphic design process.

The award object was also designed and produced based on the logo that we designed.

We designed many items including the invitation, the certificates, and the booklet, representing the prestige of the event with a consistent visual atmosphere and an elaborate typography.

Sakıp Sabancı Awards was open to suggestions about the general content structure of the booklet; they were looking for a change that would make each year’s booklet more unique and collectable. Differently from the previous booklets, we chose to start with a large section dedicated to the last year with a lot more information (about the theme, the winners, etc.) and to list all previous years in a more condensed format.

We also prepared a guide document for the people who will carry out the graphic applications in the next years.

Rebranding a prestigious academic award that is a celebration and a commemoration at the same time was the challenge of this project. Listening to expectations, finding good starting points, and attention to detail were what made possible to strike the delicate balance.

We believe in a rational design process where decisions are based on objective reasons that emerge from the project brief and that can be articulated in meaningful and productive discussions.

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