Client
Dört Kadıköy

Industry
Service

Services
Branding, Package Design, Type Design

Year
2016

In 2016, four friends joined forces to open their dream Third Wave coffee shop in Kadıköy Moda, Istanbul. They called it “Dört Kadıköy” (Four Kadıköy).

The simple name of Dört recapping their story, along with its brutalist architecture, were our starting points for its visual identity.

The construction of the logo starts from a single square which is divided equally into fourths. Three of them are again divided into halves, and the final 4 pieces come together to form the figure ‘4’ in an interplay between positive and negative shapes.

The symbol expresses the brutalist simplicity of Dört Kadıköy: a logo inspired by the architecture and integrated with it.

An example of parts of the logo to ceramic tiles as a pattern.

The parts that make up the logo also functions as graphic elements to maintain the identity in various items.

We believe in a rational design process where decisions are based on objective reasons that emerge from the project brief and that can be articulated in meaningful and productive discussions.

More about us & our approach →

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